Anyone who knows me understands that I am happiest when I’m creating something new. My pulse races when I enter art supply and craft stores, clay studios, fabric warehouses, and boutiques centered around handmade wares. A valid vacation for me can be defined as hours spent walking the aisles of Hobby Lobby or AC Moore […]
Continue ReadingDaily deal sites bring flavor to naming
November 09, 2011
It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. They send the deals to thousands of subscribers in their free daily email, and then send the businesses a […]
Continue ReadingFashion Brands Utilize Social Media to Gain New Loyalists
November 04, 2011
In the world of branding there is one thing that you can always count on; the desires of your consumer are ever-changing. In today’s economic climate the brands that survive are those that are so innovative that they meet the desires of their consumers before the individual even discovers their desire. As we prepare for […]
Continue ReadingWhat’s a tagline? Or a slogan? What about a mission statement?
November 02, 2011
Tagline, slogans, and mission statements. All three represent a company’s image and position to some degree but all three also differ from one another in how they represent a company. But what are the differences? Tagline: A tagline is a brief phrase that will help the corporation be well known in its industry for years […]
Continue ReadingBrand Revivals: Bringing the Past Back to the Present
October 20, 2011
Remember the Razr flip phone of the early to mid-2000’s? Of course you do, because you either had one or looked on with jealousy at all your friends that had one, wishing you too could one day be as cool as them. But then came June 29, 2007, the first iPhone became available to the […]
Continue ReadingGLEANING FOR MEANING!
October 19, 2011
Dedicated Addison Whitney employees gathered together early this Saturday morning at a farm in Midland, NC for Addison Whitney Helping Hands to GLEAN! Now what exactly is Gleaning? According to Wikipedia, “Gleaning is the act of collecting leftover crops from farmers’ fields after they have been commercially harvested or on fields where it is not […]
Continue ReadingShopping for your Personal Brand
October 12, 2011
How many times have you heard “Those shoes are so you” or “That dress really suits your personality”? Personal style is a form of self-expression. Neon-colored tights may say “I’m a risk-taker.” An a-line skirt and a turtleneck may say “I’m conservative”. When we purchase pieces of clothing, we are defining our personal style. In […]
Continue ReadingRedaKai Has Come Alive!
September 29, 2011
It’s not often that Addison Whitney has the opportunity to name a toy or a game, but RedaKai is a perfect example of our rise to the challenge. Spin Master engaged Addison Whitney to create a name for what has become an animated television series, in a joint venture with Marathon Media, complemented by an […]
Continue ReadingWorld Expo: Nation Branding
September 26, 2011
To add to the previous blog post about nation branding, countries seem to be very interested in their reputations. They are making strides to manage their appearance in a globalized world. Countries realize that their reputation not only affects their tourism business, but also their economic stance in the marketplace. And where do countries go […]
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