FREEDOM: The quality of state of being free: independence / Exemption or release / Ease, facility / Frankness / Unrestricted use / A political right At first glance the word freedom may not appear very ‘stretchable,’ but a quick trademark search reveals 94 registered or pending marks. Certainly a word that can apply to everything […]
Continue ReadingWord Stretch: Innovative ways to say Innovate
August 04, 2008
I had a dream: I was naming an unsafe, ineffective, un-fresh, me-too product. It was wonderful. But then I woke up, and was confronted with the reality of my job in the naming industry. My challenge: creating new and distinctive brand names around product attributes that are anything but new and distinctive. My solution: word […]
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