On the heels of the new logo debut last week, Starbucks announced a new drink size for its iced beverages on Sunday. “Trenta” will be a 31oz size specifically for iced coffee, iced tea and iced tea lemonade drinks in the United States (read: Venti is still the largest you coffee addicts can get for […]
Continue ReadingStarbucks Did What?!
January 07, 2011
Caffeine addicts across the world are in uproar over Starbucks’ announcement this week that its logo would be changing to celebrate its 40th anniversary in March and the company’s larger focus. On Starbucks’ site you can read comments from people upset over the change and even suggesting alternative designs. Interestingly, Starbucks partners (also known as […]
Continue ReadingBrews and Booze
October 26, 2010
Starbucks recently announced it will serve regional wine and beer, starting in its home city of Seattle. In an experimental trial, the company renovated a store in Seattle’s busy Capitol Hill area and stocked it with new beverage offerings as well as a selection of local cheeses. In addition to the new menu, the barista […]
Continue ReadingBack to Basics
July 18, 2008
More companies have recently returned to their roots to re-direct their focus on their product and the customer experience. Most people are aware of Howard Shultz’s return as CEO of Starbucks and his new initiatives to return the focus of the brand back to coffee. How many caffeine-thirsty customers were shocked when every single Starbucks […]
Continue ReadingSign Language & Branding
May 29, 2008
…………………………………………………………………………………………………………………………………………………. As I was reading (and watching) more about The Gratitude Campaign, I noticed that the sign in the video for “Thank You” was different than the American Sign Language (ASL) one I knew. That got me curious about how the Deaf community creates new signs. New words are introduced all the time, in all […]
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