…………………………………………………………………………………………………………………………………………………. Here at Addison Whitney, the Verbal Branding Department is geared up and ready for National Dictionary Day celebrated on October 16th, 2009! This day in history has been dubbed Dictionary Day in honor of the birthday of Noah Webster, Father of the Dictionary. How do you plan on spending this National Holiday? Here are […]
Continue ReadingRenaming a Chicago Landmark
July 21, 2009
As a native of Chicago, I was astounded to hear rumors about the potential renaming of The Sears Tower. The famous Illinois skyscraper reigned as the tallest building in the world for quite some time, and still remains among the top ten loftiest structures. Appropriately named, The Sears Tower was designed as the headquarters for […]
Continue ReadingEmployee Feature: Kelly Wilson
October 24, 2008
Name: Kelly Wilson Job & Company: Senior Associate of Verbal Branding at Addison Whitney On a road trip, my staple convenience store purchases are: Sweet Tarts and Salt & Vinegar Chips If I could have a super power, it would be: reading minds What’s playing in your iPod right now?: Eddie Money!!! Big Mac or […]
Continue ReadingEmployee Feature: Amy Baynard
October 10, 2008
Name: Amy Baynard Job & Company: Director of Verbal Branding, Head of Naming for Addison Whitney My staple road trip purchase is: Rolos … dig that caramel center In my Netflix queue right now: No idea. It’s been ages since I returned the one I have. 4 episodes of Quantum Leap. Playing in my iPod: […]
Continue ReadingWord Stretch: Innovative ways to say Innovate
August 04, 2008
I had a dream: I was naming an unsafe, ineffective, un-fresh, me-too product. It was wonderful. But then I woke up, and was confronted with the reality of my job in the naming industry. My challenge: creating new and distinctive brand names around product attributes that are anything but new and distinctive. My solution: word […]
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