December 19, 2008

12 Toys of Christmas: 7 LEGOs Locking



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Growing up, we all probably built giant towers, trucks, buildings and castles out of LEGOs. It seems that everyone knows the LEGO brand, but maybe not the story behind the name.

Coined in 1934, the name was created by its founder by truncating the Danish phrase “leg godt,” meaning “play well.” In addition, the word “lego” in Latin translates to “to gather or put together.” The idea of playing and building is exactly what creators intended the LEGO brand encapsulate. LEGOs enable children to individually and collectivity express creativity and imagination, while also enhancing development skills. According to the company website, the overall LEGO philosophy is that “good play” enriches a child’s life even into adulthood. The founders definitely knew what they were doing 75 years ago because today, LEGO is the sixth largest global toy manufacturer.

By: Kelly Wilson

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