AW Global Office Spotlight: London
Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
Today, we will be taking a look at Addison Whitney’s London office!
For Addison Whitney, London was an ideal choice to base its European operations. As the headquarters of a substantial number of pharmaceutical organizations, London provided convenient accessibility to clients and potential clients for the AW team.
London is a city that seemingly has it all. History, culture, business, finance – it sits at the top of the list of cities in a number of categories. In terms of global business power, London has been the center of operations for centuries.
Additionally, London houses the headquarters for the EMA and NRG, two organizations that oversee pharmaceutical guidelines throughout the European Union. Addison Whitney team members are able to attend a number of events at these offices, including consultative meetings on naming best practices and other topics.
“With our presence in London and its standing as the epicenter of the business and pharmaceutical industries allows us to more easily establish relationships and go the extra mile for our clients,” says Barbara Gerber, Managing Director of AW Europe.
As you may know, the history of London is long and eventful, with some locations in the city tracing their lineage back thousands of years. A perfect example of this historical weight is the Covent Garden area, which is the home of Addison Whitney London.
Located in London’s West End, Covent Garden was initially laid out in 1631 and developed as an open-air market in 1654. It sits within walking distance of Soho, the river Thames and Trafalgar Square, and derives its name from the presence of a garden in the Middle Ages.
After going through many difference uses, including a recreation ground, bohemian resort location and a center of the theater district. It has now evolved into a modern tourist location, with cafes, pubs, shops and the Apple Market, along with housing a number of office buildings and business locations.
As AW continues to grow in Europe, the benefits of this office location will also continue to play a part, and allow Addison Whitney Europe to fulfill its potential and chart a path to a bright future.
Stay tuned later this week when we shine the spotlight on our office in Munich!
Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.