It’s the most wonderful time of the year! No, I’m not talking about the Christmas season, I’m talking about Halloween! Since my birthday is November 1st, I have always held October 31st close to my heart and expressed my enthusiasm for All Hallows Eve with costumes, parties and seasonal treats. This year I am focusing […]
Continue ReadingThe 3% Conference: a phenomenon part II
October 09, 2012
As promised here is part II of my 3% Conference recap. I hope you all enjoy these posts as much as I enjoyed the actual conference! GUYS WHO GET IT During this session, Kat interviewed Tom Jordan and Courtney Buechert on stage. Suffice to say these men do get it. And here I must mention […]
Continue ReadingThe 3% Conference: a phenomenon
October 08, 2012
In a word, wow. The 3% Conference in San Francisco last week was the first of its kind. Based on a premise that still shocks me no matter how often I write it—though women are responsible for 80-85% of buying decisions, only 3% of creative directors are female—Kat Gordon of Maternal Instinct brought together creative […]
Continue ReadingBirchbox Delivers Brand Satisfaction
September 12, 2012
They say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a little package called, Birchbox. Birchbox.com, is a subscription-based service that delivers a monthly box of beauty samples to your door for a small […]
Continue ReadingBrands Take to the Sky for Higher Reach
September 06, 2012
Airport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]
Continue ReadingMud Runs Enable Brands to Broaden Reach
August 28, 2012
Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle course races gritty names like Warrior Dash and Tough Mudder to really intimidate people to sign […]
Continue ReadingThe Social Media Games: How Twitter is Affecting the Olympics
August 01, 2012
Going into this year’s Summer Olympics in London, most people knew that social media was going to play a larger role in the games than it ever had in previous Olympics. Ever since the winter games in Vancouver two years ago the use of social media has boomed around the world. More and more people […]
Continue ReadingThe Red, White, and Blue is Going Green!
July 25, 2012
By now everyone who is keeping up with the latest news on the Olympics is sure to know that team USA’s clothing isn’t very American. News broke recently that the clothing was actually manufactured in China. This deeply upset many Americans due to the fact that the textile industry in the United States continues to […]
Continue ReadingSponsors Benefit From Olympics, But Do The Athletes?
July 18, 2012
The 2012 summer Olympics based in London are only a few short weeks away. Anticipation and excitement alike have been mounting with televised trials and previews into what the games will hold this time around. Not only are the Olympics an exciting time for athletes all around the world, but for big brands looking to […]
Continue ReadingThe Future of Shopping: Coming Soon to a Store Near You
July 10, 2012
What would your ideal features be in a personal shopping assistant? Would smart, mobile, and informative be at the top of your list? Then you’re in luck, because last week IBM Research announced its plans to release a new mobile shopping application. It is currently being developed by research scientists at IBM’s lab in Haifa, […]
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