There’s been a lot of buzz in the media lately about big brands who are taking to advertising and social media as a way to express their corporate viewpoints and opinions. Many might argue that these big brands are participating in risky behavior. When you have millions of fans and followers on Facebook and Twitter […]
Continue ReadingGood Things Come in Great Packages
June 25, 2012
In a society driven by the importance of looks, package design is vital when it comes to brand image and is the best chance to make a sale based on looks alone. How many times have you been faced with a decision between two different products and let your decision fall on the design of […]
Continue ReadingTwitter Changes the Game With Sports Partnerships
June 19, 2012
Twitter Changes the Game with Sports Partnerships Twitter is now aiming to change the meaning behind the hashtag for sports fans everywhere. If you’re a sports fan then you are probably up to date on the latest scores, news, and announcements in the sports world. You might even follow your favorite athletes and teams on […]
Continue ReadingFacebook and Brands: A Match Made in Social Media Heaven
June 13, 2012
It’s the year 2012, and Facebook has acquired nearly 901 million users worldwide. That means that if Facebook users made their own country, they would be the third largest in the world! According to Search Engine Journal, users upload nearly 250 million photos, click the “Like” button 2.7 billion times, and spend roughly 20 minutes […]
Continue ReadingWhy Marketers are Borrowing Instagrammer’s Photos
June 04, 2012
Everyone has heard the old saying “a picture is worth a thousand words” at least once or twice, but nowadays don’t be surprised if you hear it more often. It was this old proverb that inspired Kevin Systrom and Mike Krieger to launch a free photo sharing program called Instagram in October 2010. Instagram allows […]
Continue ReadingFor Your Best Night Ever, The Secret is Clear
May 31, 2012
If you are anything like me, you love the scoop on the latest and greatest hair and beauty products. Or maybe you enjoy relaxing by catching your favorite show on T.V. or browsing the internet. Either way regardless of your interests or media consumption preference, you have probably heard or seen some type of advertising […]
Continue ReadingRed Bull is Killin’ It
May 17, 2012
As someone who holds a deep passion for the branding and marketing industry, I tend to informally monitor a brand’s progression over time. Just like most people in the business, I’m a bit of an industry critic – some brands I naturally root for and some I root against. Today, however, I want to talk […]
Continue ReadingSmellvertising
April 24, 2012
Have you ever walked into a store and been overwhelmed by a particular perfume (think Abercrombie & Fitch)? If so, then you’ve experienced scent advertising first-hand. Yes, scent advertising. And this can include everything from perfume samples in magazines to freshly baked cookies in a grocery store. Traditionally, brands tend to capture audiences through sight […]
Continue ReadingThe Flip-Flop Games of 2020
February 21, 2012
On September 13, 2012, the International Olympic Committee will decide which city gets to host the 2020 summer Olympic Games. Although it is over half a year away, many of the bidding cities are already campaigning for a bid. Last week, Madrid revealed its logo for the 2020 Games, but the outcome wasn’t exactly gold-medal […]
Continue ReadingLouboutin’s Defense Brings Color Branding into Question
February 15, 2012
Considered one of the most interesting fashion intellectual property cases in history, French designer Christian Louboutin filed a suit in August against French fashion house Yves Saint Laurent in an effort to protect his signature red-soled shoe. Back in court on January 24th after appealing the decision made in August, Louboutin now must wait for […]
Continue Reading