Mixed by Addison Whitney
The recognition for the Apple iPhone brand is what poses our question. – Will the iPhone brand live forever? Or will it be replaced by an updated brand by Apple – an “ApplePhone” or something of the like?
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All brands, big or small, all have a starting point. When Luke Francis decided to build a company based on an innovative watch idea, he knew brand needed to be a strong asset in order to compete. He was entering a category flooded with mega-brands like Rolex, Fossil, Timex and thousands of others at the luxury, mid-market and economy levels, so he had his work cut out for him.
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Proctor and Gamble has been a case study for branding strength for the past 50 years. Its market insight, audience-centricity and ability to invest in brands have grown its brand portfolio to 180 total brands, including 23 different billion-dollar brands. Brands have come into the P&G fold through internal innovation (think Swiffer) as well as […]
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