Morveau Watches

Behind the Brand: How Morveau Watches Built its Brand

August 06, 2015

All brands, big or small, all have a starting point. When Luke Francis decided to build a company based on an innovative watch idea, he knew brand needed to be a strong asset in order to compete. He was entering a category flooded with mega-brands like Rolex, Fossil, Timex and thousands of others at the luxury, mid-market and economy levels, so he had his work cut out for him.

Continue Reading