March 17, 2015

AW Capabilities Month: What is Brand Strategy?

Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.

This week, we are focusing on Brand Strategy, which encompasses the strategic and planning aspects of your branding portfolio.

But what is Brand Strategy? What does it mean to you? Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth.

At Addison Whitney, we feel brand strategy is important because success is a strong marriage of business and brand strategies.OfficeImages_18

Successful brands are built on a foundation of meaningful brand strategy. And, that strategy provides the framework for what your brands mean and how they should be organized.

Oftentimes, making decisions about the future of a brand can be politically charged and challenging for an internal team to confront on its own. It’s difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making.

That’s where we come in. In our collaborative strategy process, we balance business planning with creative thinking to create a clear roadmap for where you want your brand to be in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.

Here’s what our brand strategy team can do for you:

  • Brand Assessment
  • Brand Positioning
  • Brand Messaging
  • Brand Architecture
  • Portfolio Nomenclature
  • Rebranding

Click here for a sampling of our brand strategy case study stories, and here for our comprehensive brand strategy client list.

Addison Whitney is a global branding firm with a passion for building strong brands. 

To learn more about Addison Whitney, visit our website at, or contact us here.

 Want to get exposed to real projects and attain real-life knowledge and skills vital for success in brand strategy? Click here for information about interning with the Addison Whitney brand strategy team!

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