January 15, 2016

AW in Review – Addison Whitney Brand Salsa Recap 1.15.16

Welcome to the first “AW in Review“ of 2016! This is our roundup of our latest brand salsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+.

Welcome to Brands We Love Week 2015!

Welcome to the second edition of Brands We Love Week! All week, we will be revealing what brands our resident brand fanatics thought stood out this year.

Whether it was because of something they did, or a great experience they had with a brand, Brands We Love Week is a chance to tell our favorite brand stories!  Read More…

Can New Visual Branding Strategies Make McDonald’s a “Modern, Progressive Burger Company”?MCD20160106

“Modern” and “progressive” may not be the first words you would associate with fast food titan McDonald’s, but company leadership is working to change that. Enter the latest packaging revamp, which will roll out during the course of 2016 and is intended to work hand-in-hand with restaurant design, digital marketing and other brand conduits to establish McDonald’s as “a modern, progressive burger company,” as CEO Steve Easterbrook described it.

Specifically, the new packaging introduces a bright, vibrant secondary color palette to pair with the traditional red and gold so closely associated with McDonald’s, in addition to simplifying and de-cluttering the overall look of the various bags, cups and containers. Read More…

IMG_9432Addison Whitney Volunteers with Operation Christmas Child 2015

Members of the Addison Whitney Charlotte office, as a part of the “AW Helping Hands” philanthropy efforts, volunteered their time with Operation Christmas Child, helping sort, inspect, pack and ship thousands of shoe boxes filled with toys and gifts for children in need around the world.

Their efforts helped Operation Christmas Child move closer to their goal of sending out 2.4 million shoe boxes from just the Charlotte center alone, and made a dent in the 11.2 million shoe boxes that will be shipped from around the world, with processing centers across the United States and Canada, in addition to locations in Europe and Australia. The boxes packed by the AW teams were then sent to children in Ghana, the Bahamas and Haiti. Read More…

 Addison Whitney is a global branding firm with a passion for building strong brands.
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