December 11, 2015

AW in Review – Addison Whitney Brand Salsa Recap 12.11.15

Welcome to the first “AW in Review“ of December! This is our roundup of our latest brand salsa and Addison Whitney news and posts!

Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – TwitterFacebookLinkedIn and Google+.

 Why Your Brand Needs a Versatile LogoIP40ANAFMF

When working on a brand strategy to develop a new brand or refresh an old one is to create the crucial visual branding element – the logo.

A brand’s logo is often its calling card, the first impression-maker with an audience and the centerpiece of its visual identity.

Because of this, visual branding strategies have shifted to a place where logos must be adaptable to media and the placements to which it will live. Read More…

pablo10 Ways to Set Yourself Up for Rebrand and Brand Refresh Success

As you take stock of all of the factors that go into an organization’s success, the strength of your brand may not be at the top of the list. But chances are, it should.

Your brand is one of, if not the most powerful asset for your organization when it comes to presenting yourself to the consumer and staking your claim in the marketplace. Here are 10 steps that will help ensure your brand refresh or rebrand will get off on the right foot. Read More…

Making Brand Decisions That Help Your BrandingCSgvm0QWIAA9K6I

REI took the holiday weekend to make a big statement about their brand– closing their doors on both Thanksgiving Day and Black Friday.

Even better, they developed a brand strategy to tie the decision back to their brand attributes made it stand out. Read More…

Color_Emotion_Guide22Logo Design and Emotion – Know What Your Colors Say About You

The emotional impacts of various colors drive home the point that visual branding strategies begin with looking back.

Identifying who the brand is, what they represent, and/or what they want to become is the first step in determining a successful color component the brand. Read More…

Branding Your Space: How Your Office Can Be an Extension of Your BrandRoundhouse_Pluralsight-Entrance-Infographic-720x488

A good, successful brand is a living, breathing aspect of your organization. Your office space can (and should) become an extension of your brand. It should embody the characteristics to which your brand relates.

In short, your employees should see the brand all around them – from where the office is located, to what they see when they walk in the building, to how their lives are shaped by the brand they work for. Read More…

 Addison Whitney is a global branding firm with a passion for building strong brands.
To learn more about Addison Whitney, visit our website at, or contact us here.

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