Branding Bowl Games: Capital One Bowl

 
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The Capital One Bowl is an annual college football bowl game that is played on New Year’s Eve, before the Rose Bowl. This bowl game is played in Orlando, Florida at the Citrus Bowl Stadium. The Capital One Bowl’s tagline is “Little Bowl with the Big Heart” because at one time, the proceeds all went to charity. The first game was played in 1947 and was originally called the Tangerine Bowl. It has since been called Florida Citrus Bowl, CompUSA Florida Citrus Bowl, Ourhouse.com Florida Citrus Bowl, and now the Capital One Florida Citrus Bowl (or Capital One Bowl for short).

The majority of the names for this bowl game have been derived from their title sponsor’s name (CompUSA, Ourhouse.com, Capital One) and their operating partner, Florida Citrus Sports, a not for profit group which also organizes the Champs Sports Bowl and Florida Classic. I don’t know why it was originally named the Tangerine Bowl; my only thought is because of the game’s location- Florida.

For more information on the Capital One Bowl, check out their official website.

By:Jessica McGrail