October 29, 2009

Candy Brands: Wonka

As you can probably guess, the Willy Wonka Candy Company began as a tie-in to the release of the film, Willy Wonka & the Chocolate Factory. Breaker Confections licensed the name “Willy Wonka” in 1971 to capitalize on the film’s merchandising potential then changed its name to Willy Wonka Brands in 1980. Nestlé then bought the company in 1988 and has owned it ever since. It is now known simply as Wonka.

The official WWW (Willy Wonka website) is wonka.com, but, much like the elusive Candy Man himself, there’s not a lot of information to be gleaned regarding the company. You can, however, learn what candy’s out now and what’s coming up next, or you can paint pictures using Nerds in their NERDoodler studio.

Wonka has perhaps some of the most recognizable non-chocolate candy varieties: Everlasting Gobstoppers®, Fruit Runts®, SweeTarts®, PixyStix®, LIK-M-AID® Fun Dip, Laffy Taffy®, Spree® and BottleCaps®. You can also find Wonka® Bars in Europe mostly but sadly no Scrumpdiddlyumptious Bar.

Ah, Willy Wonka. Bless him and his sweet, sweet candy. The company’s slogan captures our thoughts exactly: What will he think of next?

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