Mixed by Addison Whitney
That is why creating a strong positioning statement is such an important starting point. It will lay out some of the key aspects of the brand building process, pointing out the end goal, the basic characteristics or big idea, and some of the steps to get the brand to the top.
Continue Reading
What if I told you that organizations and products across the marketplace could take branding advice from a collection of neighborhoods in Nashville? In line with a recent trend in demographic identity, the residents are beginning to attach their neighborhood with their own personal brand. In doing so, they have hit a sweet spot in branding, achieving two foundational achievements in building a successful brand.
Continue Reading
The first goal of successful moment branding is to establish the brand connection. Make your brand THE first thought of an individual in the moment, surpassing the general, task-focused mindset that naturally exists.
Continue Reading
Simply put, brand development is a practice in patience and the ability to stay the course. When creating a brand, especially during the strategic development phase, the end goal may seem a million miles away. Along those lines, there may be some bumps in the road on the way to success, which will undoubtedly cause some to begin wondering if and when the strategy should be abandoned.
Continue Reading
In the not-so-distant past, brand engagement was, like most media and advertising efforts, easily calculated, tracked and controlled. This is no longer the case. Today, brands are faced with both the ease and the issues that come with online brand engagement opportunities, where measurement is tracked via software programs and engagement rates are dependent on the consumer.
Continue Reading
Not only can a strong company brand drive consumer and market success, but it can also have a positive impact from within the office walls. Whether it’s through initial brand development or a rebranding effort, the creation and implementation of a strong brand will have a unifying effect on the organization as a whole. Although often overlooked, here are three ways a strong brand can serve to make your organization stronger and more successful:
Continue Reading
Congratulations, you’re a parent! Bringing to life a pristine new entity created from scratch, it’s your brand. And like all things birthed into magnificence and destined to prosper, it needs a name But when namer’s block kicks in and you are staring at a trash can full of crumpled wads of fizzled ideas, it’s probably because you’re brainstorming too broadly.
Continue Reading
Being a strong brand isn’t synonymous with being rigid and unwilling to change; in fact, it should be flexible, providing room to shift and shape as time passes. It’s one of the hallmarks of long-lasting brands. The marketplace changes, consumers evolve, and those that survive evolve right along with them – to a point.
Continue Reading
Some organizations are making a strategic brand decision to use elements of a flagship brand as “boosters” for its complementary branding. For many brand portfolios, this strategy is a far-off dream, only available if and when their main brand achieves a level of notoriety and positive brand connotation where it can be enabled to carry over into the space of additional brands. So how can those without a global icon at the helm of the brand ship take advantage of whatever boost may come from its main brand?
Continue Reading
If a company’s message falls down in the forest with no one to hear it, did it really even make a sound? Just like the lonely tree tipping, a brand irrelevant to its audience’s age group is non-existent. Creating a desirable brand means creating an observable one, and sometimes that means translating your message to match the desires of those you want to buy in. To prevent your business’ generation gap from showing, here are four tips to guide branding for your target age group.
Continue Reading