Last year, the Concord, NC street that takes hundreds of thousands of racing fans to Lowe’s Motor speedway was re-named Bruton C. Smith Boulevard in honor of the Speedway Motorsports Inc. owner. Next year, the track itself will undergo a name change as well. On Thursday, Lowe’s announced that it will not renew its naming […]
Continue ReadingBallantyne Turnaround
May 21, 2009
Remember the phrase, “If you’ve got it, flaunt it?” Not anymore. Just yards away from our Charlotte location you can find yet another example of business responding to Americans’ new appreciation of frugality. The Ballantyne Resort (owned by Bissell Family of Companies, which developed our Charlotte home, the Ballantyne Corporate Park) has changed its name […]
Continue ReadingQuack for a Cause
April 15, 2009
If you’re looking for something fun to do this weekend check out Kindermourn’s
Continue ReadingAW Helping Hands Spring 2009 Event
March 25, 2009
…………………………………………………………………………………………………………………………………………………. On Saturday, March 7th, AW Helping Hands participated in the 1st Annual Extreme Mission Makeover at the Charlotte Rescue Mission. The Charlotte Rescue Mission helps individuals caught in the cycle of poverty, homelessness, and chemical addictions. Click here to learn more about this organization. The goals for the Extreme Mission Makeover were to repurpose […]
Continue ReadingQueen’s Feast – Charlotte Restaurant Week
January 22, 2009
…………………………………………………………………………………………………………………………………………………. It’s that delicious time of year, when you can sample some of Charlotte’s best restaurants without spending all your Christmas cash. For one, scrumptious week you can indulge with a 3-course, prix fixe dinner menu for only $30 per person (not including tax and gratuity). Check here for a list of participating restaurants. Reservations, […]
Continue ReadingCampus Equity
December 01, 2008
…………………………………………………………………………………………………………………………………………………. As a North Carolina native, I’ve always considered the University of North Carolina at Chapel Hill to be synonymous with “UNC.” It was the first public university in the United States, and the only one to graduate students in the eighteenth century. The institution itself owns the trademark for UNC, as well as the […]
Continue ReadingAW Lends a Helping Hand
November 03, 2008
Each year, thousands of volunteers join forces at “Hands On Charlotte Day” to make a huge impact on the local community. On October 18, volunteers participated in dozens of projects, from beautifying area schools and parks to sorting clothing and food donations and much more. Addison Whitney employees and their families joined in on the […]
Continue ReadingSpooktastic Events
October 31, 2008
Branders and marketers take full advantage of creating names for holiday events, as evidenced by the plethora of Halloween-inspired names this year. Take a peek at some examples in the Queen City: Scarowinds Adding one letter to the original brand offers instant brand recognition Boo at the Zoo Rhyming adds memorability The Amazing Maize Maze […]
Continue ReadingAddison Whitney creates Welvista name for CommuniCare
October 14, 2008
CommuniCare, a non-profit healthcare network based in Columbia, South Carolina, recently engaged Addison Whitney to develop a new corporate identity after announcing plans to expand the organization nationally. Addison Whitney created the name Welvista for CommuniCare. The name change was announced on October 1st 2008. For more information please www.welvista.com. Contributed by Laine Beyerl
Continue ReadingOktoberfest Fakts
October 03, 2008
…………………………………………………………………………………………………………………………………………………. So we’ve all heard of this wild sixteen day festival, but do we really know the history behind it? What once began as a royal wedding celebration has overtime transformed into millions of beer-drinking, pretzel-eating friends pouring into Munich and places all around the world for the time of their lives. Below are some […]
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