…………………………………………………………………………………………………………………………………………………. Times Square boasted a new store recently and the streets have been abuzz over the sweet addition. Promoters call it Pop-Tarts World and the 3200 square foot space contains an hourly light show, a café offering over 30 snacks and desserts including Pop-Tarts Sushi a as well as an interactive create-your-own-variety-pack vending machine. Though […]
Continue ReadingConfessions of a Name-Induced Shopper
September 08, 2010
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the matte hot pink and matte yellow bottles at the end of a sea of glossy blue and purple cans. I moved in closer, seeing the name EOS emblazoned across the top. […]
Continue ReadingThe 6th Food Group: Crayons
August 25, 2010
cray·on / [krey-on, -uhn] –noun 1. a pointed stick or pencil of colored clay, chalk, wax, etc., used for drawing or coloring. 2. a drawing in crayons. –verb (used with object) 3. to draw or color with a crayon or crayons. –verb (used without object) 4. to make a drawing with crayons. When I hear […]
Continue ReadingPaint Scheming
August 18, 2010
My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade of red altogether and try Who the Shrek are you? Or, you could really splurge with Extravagance. Hard Candy makes […]
Continue ReadingNew Kotex Commercials
June 15, 2010
Need a good laugh? Be sure to check out the latest Kotex commercials. If you’ve already been caught off guard by them, you are not alone! The commercials mock feminine product commercials of the past that have typically featured women “practicing yoga in white spandex, riding white horses along the beach, or airborne in cheerleader […]
Continue ReadingHow Much Is YOUR Facebook Page Worth?
June 01, 2010
A question Social Media Management Company, Vitrue, raised by creating a Social Page Evaluator, a tool designed to “provide an assessment of a brand’s Facebook Page value and the effectiveness of its social media efforts.” According to Vitrue, Starbuck’s has an annual page value of $20.7 million. The basic calculation starts by assigning a value […]
Continue ReadingArizona Boycotters Impact a New York Tea
May 25, 2010
…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]
Continue ReadingJorts, Jeggings and Now… Jiapers?
May 21, 2010
…………………………………………………………………………………………………………………………………………………. So we’ve seen all jorts (jeans + shorts) and jeggings (jeans + leggings) but a jiaper?!? Jeepers! Must we subject our little ones to American’s obsession with denim by putting them in a diaper disguised as a jean brief? According to Huggies (and 4 enthusiastic mothers’ reviews on target.com) we should. Would you dress […]
Continue ReadingAnd the American Graphic Design Award goes to …
April 26, 2010
…………………………………………………………………………………………………………………………………………………. Kudos to our Visual Design Department who recently was recognized for four brands by American Graphic Design and Advertising. Carnival Cruise Lines: Drainpipe logo Carnival Cruise Lines: Twister logo FUJIFILM Medical Systems: Synapse logo PPG: VIVATI Collection logo Kristin Everidge, Manager of Visual Branding for Addison Whitney, commented, “It has been an honor to […]
Continue ReadingGreen Brands Put to the Test
April 22, 2010
We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]
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