June 15, 2010

New Kotex Commercials

Kotex Logo
Need a good laugh? Be sure to check out the latest Kotex commercials. If you’ve already been caught off guard by them, you are not alone! The commercials mock feminine product commercials of the past that have typically featured women “practicing yoga in white spandex, riding white horses along the beach, or airborne in cheerleader outfits,” according to New York Times writer Andrew Newman. The commercials feature women who ridicule the history of feminine product advertising, ironically including material from their own ad archives.

Kotex hopes this re-branding effort will help separate them from other feminine products. They recently launched their youth-driven U by Kotex line which features new black packaging and bright colors, signifying a revolution in feminine care. Their new slogan, “Time to break the cycle” enhances the humorous route they are taking to extend the brand’s reach.

Contributed by: Ashley Popham

One Comment

  1. Jenna   June 17, 2010 9:26 am / Reply

    These are, hands down, some of my favorite commercials. I’m not even in their target demographic and I want to buy their products. Kotex = brilliant.

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