Just Say Mo

November 12, 2010

Breast cancer has the pink ribbon, heart disease has the red ribbon and prostate cancer has…the mustache? In effort to raise awareness—and money—for the fight against prostate cancer, men around the world will grow mustaches throughout the month of November Movember. The Movember (sometimes referred to as No Shave November) rules are as follows: start […]

Continue Reading

Paint AW Pink

November 08, 2010

Part of Addison Whitney culture includes active support of philanthropic endeavors. Breast cancer is an illness that has affected all of us in some way, and we are part of a much larger initiative dedicated to finding a cure.In honor of Breast Cancer Awareness Month, we here at AW made donations to BCC Rally and […]

Continue Reading

24 Hours of Booty

August 03, 2010

…………………………………………………………………………………………………………………………………………………. This weekend, more than 1,200 cyclists converged on Charlotte for 24 Hours of Booty. For 24 hours, cyclists rode a nearly three mile loop around the Myers Park neighborhood in a sign of unity against all types of cancer. This annual event raises money for cancer research and survivorship. This year, participants raised more […]

Continue Reading

Addison Whitney Helping Hands Event: Million Meal Mission

July 09, 2010

Addison Whitney recently attended a mobile food packing event hosted by Harrison United Methodist Church in Ballantyne for starving children in Haiti, the Philippines and more than 60 countries around the world. In partnership with Samaritans International and the “Feed My Starving Children” organization, the “Million Meal Mission” food packing event supports children in impoverished […]

Continue Reading

Green Brands Put to the Test

April 22, 2010

We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]

Continue Reading

Jumping on the Brandwagon

October 25, 2009

As a Charlotte resident and pseudo Carolina Panther’s fan, it’s basically required by Mecklenburg County law as an excuse to drink to watch their games on Sunday afternoons (well that is if you can’t get into a good marathon of America’s Next Top Model). Recently though, I’ve noticed that many players’ wardrobes have added a […]

Continue Reading

New Ways to Give Back and Get Involved!

July 28, 2009

…………………………………………………………………………………………………………………………………………………. Google and Yahoo compete for our questions and curiosities. Now they both lend their powerful search engines to help us give back and get involved in our communities.

Continue Reading

AW Lends a Helping Hand

November 03, 2008

Each year, thousands of volunteers join forces at “Hands On Charlotte Day” to make a huge impact on the local community. On October 18, volunteers participated in dozens of projects, from beautifying area schools and parks to sorting clothing and food donations and much more. Addison Whitney employees and their families joined in on the […]

Continue Reading

Pink Branding for Breast Cancer Awareness

September 29, 2008

…………………………………………………………………………………………………………………………………………………. If you’ve been to Target or your local grocery store recently, you’ve probably noticed a lot of pink packages and displays. October is Breast Cancer Awareness Month and many brands are doing their part to support breast cancer research and raise awareness of the disease. Consumer product brands such as HP, KitchenAid, and One […]

Continue Reading

Toast to Your Town

September 17, 2008

The recent launch of Absolut Los Angeles is yet another example of a brand “getting back to basics”, reviving an old product, or in this case continuing an older ad campaign —a topic some of my fellow bloggers and I have been discussing as of late. Absolut Los Angeles is actually an extension of one […]

Continue Reading