As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a big hit with Spanish-speakers. Translated literally, its name means “star” but when spoken it sounds like “no […]
Continue ReadingMy Goodness
March 17, 2010
…………………………………………………………………………………………………………………………………………………. For 250 years, Guinness has been refreshing thirsty beer-lovers across the world. And, on St. Patrick’s Day, no celebration is complete without this Irish legend. To many, Guinness is so much more than a beer, it’s an experience of pure joy. Envision the Guinness experience: the request, “Guinness please;” the 119.53 second pour; the […]
Continue Reading“Nattyisms”
October 01, 2009
…………………………………………………………………………………………………………………………………………………. Coining new words and phrases as a branding strategy seems to be rising in popularity among today’s advertising campaigns. Natural Light, who primarily focuses on a target audience of drinkers aged 21 – 35, has created an entire advertising campaign focused on coined words and humor to give their brand a fresh new edge. […]
Continue ReadingBrand Your Bugs
August 06, 2009
As consumers are looking for more natural solutions to implement within their lives and specifically within their healthcare choices, probiotics are emerging as a hot new trend. Probiotics (translated as “for life”) refers to the “good” bacteria that are included in dietary supplements or food products. This “good” bacteria found in our adult bodies has […]
Continue ReadingCan a tea brand ‘end bitterness?’
January 14, 2009
…………………………………………………………………………………………………………………………………………………. I grew up drinking Luzianne tea on my front porch. We served it at every family picnic and it was a staple within our refrigerator. The Luzianne brand epitomized “sweet tea,” and was considered the standard southern beverage. The company’s recent new product line is “Luzianne Coffee,” with a clever campaign to “end bitterness.” […]
Continue ReadingToast to Your Town
September 17, 2008
The recent launch of Absolut Los Angeles is yet another example of a brand “getting back to basics”, reviving an old product, or in this case continuing an older ad campaign —a topic some of my fellow bloggers and I have been discussing as of late. Absolut Los Angeles is actually an extension of one […]
Continue ReadingBeer: It’s Not Just for Men
September 11, 2008
As beer consumption decreases, brewers in the U.K. are attempting to attract a new segment of consumers: women. According to a recent article in the Wall Street Journal, a study by Coors found that beer’s biggest competitors are wine and vodka- both of which are largely popular with women. So why don’t women drink beer? […]
Continue ReadingBranding Happy Hour
August 11, 2008
…………………………………………………………………………………………………………………………………………………. While relaxing on the outdoor patio at M5 in SouthPark, enjoying one of their “signature cocktails,” I began to question the connection between my drink selection and the names assigned to the drinks at this particular restaurant. Sure, the “French Grape Crush” is an indisputably delicious blend of white rum, crushed red grapes, soda […]
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