…………………………………………………………………………………………………………………………………………………. Brand: • E*Trade is so easy to use a baby can do it. • E*Trade also translates its ease by selectively choosing a few words to define the brand. These words include: Global Leader, Value, Ease, Innovation, Security, and Service. Career History: • 1982—William A. Porter and Bernard Newcomb start Trade*Plus, the first company […]
Continue ReadingSuper Bowl Brands: Doritos
January 24, 2009
…………………………………………………………………………………………………………………………………………………. PepsiCo’s Frito-Lay brand, Doritos, might be on to something. With air time alone costing approximately $3million for a 30 second spot, who has the money to pay an advertising agency to make the actual commercial? History: For the third year in a row now, Doritos has launched their “Crash the Super Bowl” contest in […]
Continue ReadingSuper Bowl Brands: Monster.com vs. CareerBuilder
January 23, 2009
…………………………………………………………………………………………………………………………………………………. Move over Steelers and Cardinals, the real match up this year is between Monster.com and CareerBuilder. Both companies are walking into a tough arena as Americans face a losing job market. A well thought-out game plan is essential for both Monster.com and CareerBuilder to gain job seekers and employers. Here is a quick breakdown […]
Continue ReadingQueen’s Feast – Charlotte Restaurant Week
January 22, 2009
…………………………………………………………………………………………………………………………………………………. It’s that delicious time of year, when you can sample some of Charlotte’s best restaurants without spending all your Christmas cash. For one, scrumptious week you can indulge with a 3-course, prix fixe dinner menu for only $30 per person (not including tax and gratuity). Check here for a list of participating restaurants. Reservations, […]
Continue ReadingDig In to Democracy
January 21, 2009
The Inauguration Day watch party at Addison Whitney was a deliciously bipartisan event. Our Star Spangled potluck included: Obamaretto Cookies Veggies and Diplomacy (AKA “New Crew”dités) Oh Say Can You Bean Dip Recession Proof Twinkies Red, White, and Blueberry Cake Pop and Circumstance Red, White and Blue Apple Pie Supreme Courtellini Salad Stars, Stripes and […]
Continue ReadingSpooktastic Events
October 31, 2008
Branders and marketers take full advantage of creating names for holiday events, as evidenced by the plethora of Halloween-inspired names this year. Take a peek at some examples in the Queen City: Scarowinds Adding one letter to the original brand offers instant brand recognition Boo at the Zoo Rhyming adds memorability The Amazing Maize Maze […]
Continue ReadingOktoberfest Fakts
October 03, 2008
…………………………………………………………………………………………………………………………………………………. So we’ve all heard of this wild sixteen day festival, but do we really know the history behind it? What once began as a royal wedding celebration has overtime transformed into millions of beer-drinking, pretzel-eating friends pouring into Munich and places all around the world for the time of their lives. Below are some […]
Continue ReadingYiasou!
September 04, 2008
When Greek meets the South you get one of Charlotte’s most popular festivals Yiasou! Today is the first day of the 31st annual festival and you better believe that I will be standing in line for some scrumptious Greek food this evening. The festival is held at Holy Trinity Greek Orthodox church, located in historic […]
Continue ReadingThe Olympic Rings, a Timeless Symbol
August 05, 2008
With the opening ceremonies of the Beijing 2008 Summer Olympic Games right around the corner, it is only fitting that we take a look at the history and meaning of the official Olympic Emblem, otherwise known as the Olympic Rings.
Continue ReadingWikimania 2008
July 17, 2008
Wikimania 2008 is underway in Alexandria, Egypt this week, lasting through Saturday, July 19, 2008. This is the fourth Wikimania, a regular conference for all Wikimedians who contribute to one of the many Wikimedia Foundation projects. According to Webster’s Dictionary, a wiki is a collaborative Web site set up to allow user editing and adding […]
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