…………………………………………………………………………………………………………………………………………………. After watching a special on the National Geographic Channel called Human Footprint , I began to think about what it truly means to be a “consumer.” Being a consumer means that we are constantly consuming resources, and as we consume, we leave behind enormous amounts of waste. On the program, the Human […]
Continue ReadingGreen: Who Can Claim It?
April 24, 2008
Remember the greenwashing definition from the last word of the week post. A lot of examples out there, right? Marketers know that consumers are willing to pay a premium for “eco-friendly” products and so many choose to claim that a product is green regardless of its actual impact on the environment. What’s to risk? After […]
Continue ReadingAre consumers really consuming?
April 23, 2008
con•sum•er (n.) • One who, or that which, consumes • A person or organization that uses a commodity or service • An individual who purchases goods for personal use as distinguished from commercial use Consumer is a word we use a lot in the branding industry, but is that really accurate? A National Geographic Special, […]
Continue ReadingWord of the Week: Greenwash
April 22, 2008
Greenwash (grēn wŏsh) Verb To mislead consumers regarding the practice of your company or the environmental benefits of your product or service. See any examples of this lately? Send them in. By: Laurie Scott
Continue ReadingLet’s Go Eco!
April 22, 2008
…………………………………………………………………………………………………………………………………………………. Astroturf, wasabi, the loaf of bread you left unattended for a month . . . it seems like everything is green these days. Environmentalism is here to stay, and organizations worldwide are taking strides to adopt eco-friendly policies. Who says peer pressure is a bad thing? 1. PAPER: Nearly 40% of municipal waste is […]
Continue ReadingGoing green …
April 21, 2008
In 1970, 20 million people celebrated Earth Day, and the trend continues today. Over the past several years, we’ve seen an explosion in the number of “green” products, services and companies. These days, it’s not enough simply to be “environmentally-friendly.” Individuals are taking strides to be environmentally proactive, and are seeking out ways in which […]
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