Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an entire strategy out of the process. Enter Ice Cream Sandwich. While I’m all for food references and love the imagery evoked by […]
Continue ReadingArizona Boycotters Impact a New York Tea
May 25, 2010
…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]
Continue ReadingReally Reality?
August 25, 2009
…………………………………………………………………………………………………………………………………………………. Just flipping on your TV will open your eyes to the plethora of Reality TV Series on our stations these days… but just how real are these shows? According to a recent study, the average sized woman in the United States is approximately 160 pounds and wears size 14 clothing. Last time I checked, […]
Continue ReadingPalm says no to “O”
June 24, 2009
Just when you thought you had the latest and greatest Smart Phone on the market, along came the new >Palm pre. Available exclusively to Sprint customers (for now), the pre is Palm’s answer to the iphone. The phone rocks a 3.1 inch touch screen, WiFi and 3G connectivity, web browsing, Microsoft Outlook access, GPS, camera, […]
Continue ReadingA Brand New World
June 10, 2009
…………………………………………………………………………………………………………………………………………………. Out with the old, in with the new. In order to keep up with our fast-paced marketplace, companies, products, and services are constantly exploring fresh ideas and new identities. Many of these rebranding efforts result from a number of needs including, but not limited to: ridding a company of negative connotations, entering a product […]
Continue ReadingBallantyne Turnaround
May 21, 2009
Remember the phrase, “If you’ve got it, flaunt it?” Not anymore. Just yards away from our Charlotte location you can find yet another example of business responding to Americans’ new appreciation of frugality. The Ballantyne Resort (owned by Bissell Family of Companies, which developed our Charlotte home, the Ballantyne Corporate Park) has changed its name […]
Continue ReadingInfomercial Brands: KABOOM!
May 13, 2009
I’m a sucker for an onomatopoeia –and KABOOM! packs quite a punch. This high powered bathroom cleaner (and ancillary products such as Bowl Blaster) uses aggressive naming to let consumers know this product is ready to show your bathroom who’s boss. The only thing that will get your tub, toilet and tile cleaner than KABOOM! […]
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