Successful brands have purpose. They have pre-determined areas of differentiation and a target audience. They have a brand position. With this sense of direction, they can focus their branding efforts in the same direction, allowing for the full effectiveness to shine through. When creating your positioning strategy, there are two main aspects to use as starting points – function or feeling. But which one’s right for your brand?
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Is Your Brand Prepared to Capitalize on Recent Growth?
Is Your Brand Prepared to Capitalize on Recent Growth? By Matthew Harris Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, […]
Continue ReadingBrands Take to the Sky for Higher Reach
September 06, 2012
Airport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]
Continue ReadingGoogle’s Cover Band
November 17, 2011
Uh oh. Looks like Google Music showed up to the party wearing the same outfit as iTunes. Unfortunately for Google, the outfit looks better on iTunes. Not to mention Google brought the less attractive date (Google+). For anyone who isn’t aware, Google recently launched its much anticipated digital music application, Google Music (original name, […]
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