Function or Feeling – How Will You Position Your Brand?

September 22, 2016

Successful brands have purpose. They have pre-determined areas of differentiation and a target audience. They have a brand position. With this sense of direction, they can focus their branding efforts in the same direction, allowing for the full effectiveness to shine through. When creating your positioning strategy, there are two main aspects to use as starting points – function or feeling. But which one’s right for your brand?

Continue Reading

Is Your Brand Prepared to Capitalize on Recent Growth?

November 17, 2014

Is Your Brand Prepared to Capitalize on Recent Growth? By Matthew Harris Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, […]

Continue Reading

Brands Take to the Sky for Higher Reach

September 06, 2012

  Airport security checkpoints create lines, pat-downs and frequent headaches for travelers. There are also the dull colored table trays on airplanes that make your snack and beverage look, well dull. Airlines have long wanted to engage travelers through these mediums so it was naturally when they invited companies to place advertisements on security checkpoint […]

Continue Reading

Google’s Cover Band

November 17, 2011

Uh oh. Looks like Google Music showed up to the party wearing the same outfit as iTunes. Unfortunately for Google, the outfit looks better on iTunes. Not to mention Google brought the less attractive date (Google+).   For anyone who isn’t aware, Google recently launched its much anticipated digital music application, Google Music (original name, […]

Continue Reading