As a native of Chicago, I was astounded to hear rumors about the potential renaming of The Sears Tower. The famous Illinois skyscraper reigned as the tallest building in the world for quite some time, and still remains among the top ten loftiest structures. Appropriately named, The Sears Tower was designed as the headquarters for […]
Continue ReadingNaming New Homes
June 25, 2008
Have you ever wondered where the names for the floor plans of new homes come from? Or, for that matter, why they have names in the first place? Do buyers even pay attention to the names? Like the name of any other product in the marketplace, it can be a powerful marketing tool whether the […]
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