Naming New Homes

Have you ever wondered where the names for the floor plans of new homes come from? Or, for that matter, why they have names in the first place? Do buyers even pay attention to the names? Like the name of any other product in the marketplace, it can be a powerful marketing tool whether the purchaser knows it or not. Consider some of the most popular home names: Windsor, Kensington, Charleston, Canterbury. Names like these make the most ordinary of homes feel stately and important.

So how do builders choose a name? According to a recent article in the Charlotte Observer, there are many different tactics. Chuck Graham, principal of Newton Graham Consultants, says that builders sometimes borrow names from their wives and children. For the builders who like to have names with an English tone, there is a book called “English Place Names,” which is frequently referenced. Graham also says that the current trend in home naming is based on themes or historical landmarks that are in close proximity. For example, a neighborhood called Forest Grove might name its homes after various types of trees.

Would the name of a floor plan ever make you more or less inclined to purchase a home?

By: Jessica McGrail