Need a good laugh? Be sure to check out the latest Kotex commercials. If you’ve already been caught off guard by them, you are not alone! The commercials mock feminine product commercials of the past that have typically featured women “practicing yoga in white spandex, riding white horses along the beach, or airborne in cheerleader […]
Continue ReadingWhat’s that Smell? Sensory Marketing
January 12, 2010
Taste and smell are universal languages. We do not need a point of reference, a back-story, or an elaborate marketing campaign to know when something smells or tastes good. This realization has paved the way for companies to begin using more than simple sights and sounds to reach to target audiences. Sensory marketing is based […]
Continue ReadingThe Celebrity Fragrance Phenomenon
January 06, 2010
The last few years have certainly seen an upsurge of celebrity endorsed perfumes. Similar to last Christmas but even more imminent, the perfume counters this past Christmas season are featuring the latest and greatest releases by Paris Hilton, Faith Hill and Usher. In the early 90s when Elizabeth Taylor’s White Diamonds was released, celebrity fragrances […]
Continue ReadingTechnology Brands Help Edge Out the Competition
July 02, 2009
…………………………………………………………………………………………………………………………………………………. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will […]
Continue ReadingThe Holiday Hierarchy
November 26, 2008
Is it me, or are we transitioning immediately from Halloween to Christmas? Just when the last Trick-or-Treater of the night walks away from my door step, K-mart busts out the 15 foot inflatable snow globe. Are we skipping something? Yes, I think it is called Thanksgiving. According to a recent study by the CDC, 34% […]
Continue ReadingHe Said She Said: Walmart’s New Logo
July 16, 2008
…………………………………………………………………………………………………………………………………………………. He Said… Walmart’s old, stodgy logo needed a makeover…bad…The new typeface is more approachable, and friendly. Although I see the rationale behind the “spark” icon, its seems completely generic, and resembles a loading sign for a YouTube video…all and all the new logo is still a step ahead of the old. Eventually this logo […]
Continue ReadingIKEA: You buy it, you pronounce it
June 30, 2008
The ground has been officially broken: IKEA (pronounced “eye-KEY-uh”) is coming to Charlotte. The Swedish mega-store is known for its affordable home furnishings, tasty meatballs, and distinctive Scandinavian names. And while the word-nerd in me gets jiggy at the sight of products named POÄNG and BESTÅ ENÖN, some may think that IKEA simply enjoys seeing […]
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