What the buzz, Google?

February 12, 2010

…………………………………………………………………………………………………………………………….. I woke up this morning to find out something was different with my Gmail. Overnight it seems as if Google and Facebook have fornicated their technological impulses and created the newest love child of the social networking world: Google Buzz. Though Twitter might demand a paternity test from Google, this “buzzing” community is the […]

Continue Reading

A Bad Case of App Envy

February 01, 2010

I have bone to pick about apps. With the launch of the iPhone and now the iPad, apps have become big business and many large brands have created apps to enhance engagement with its products. The world has gone app crazy – or so it appears. Here’s my problem. In North America, approximately 9 million […]

Continue Reading

Old Medium, New Mix

September 17, 2009

…………………………………………………………………………………………………………………………………………………. If you’re a magazine reader, get ready to see something different. On September 18th, CBS and Pepsi will launch their newest marketing experiment: video advertisements in a print magazine. That’s right. Selected Entertainment Weekly subscribers in NYC and LA will receive magazine copies embedded with wafer-thin screens running clips of CBS’s upcoming shows. Additionally, […]

Continue Reading

Mommy, Mommy!

September 10, 2009

…………………………………………………………………………………………………………………………………………………. Recently entering the world of children’s toys is a new doll that can walk the walk and talk the talk. Fisher-Price recently introduced Little Mommy: Walk & Giggle Doll. Equipped with the latest technology, this amazing doll can talk, walk, and stand up all by herself. According to a Senior Engineer at Mattel, the […]

Continue Reading

Vanity Fair Discusses Personal Branding

September 08, 2009

…………………………………………………………………………………………………………………………………………………. A recent article in Vanity Fair Magazine by contributing author, James Walcott, titled, What’s a Culture Snob to Do?, discusses the current dilemma facing Culture Snobs caused by the pervasive effects of technology. In our society today, many people personally brand themselves by the material possessions they own. The book you read proudly while […]

Continue Reading

Technology Brands Help Edge Out the Competition

July 02, 2009

…………………………………………………………………………………………………………………………………………………. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will […]

Continue Reading

Adios Analog

June 26, 2009

The time has finally come. On Friday, June 12th, 2009 we witnessed history in the making. On this day, a federal law required all television broadcast stations to officially make the switch from the analog format to the digital format. The conversion is taking place for a number of reasons. Some of these motives include; […]

Continue Reading

Palm says no to “O”

June 24, 2009

Just when you thought you had the latest and greatest Smart Phone on the market, along came the new >Palm pre. Available exclusively to Sprint customers (for now), the pre is Palm’s answer to the iphone. The phone rocks a 3.1 inch touch screen, WiFi and 3G connectivity, web browsing, Microsoft Outlook access, GPS, camera, […]

Continue Reading

Naming the Mars Rover

March 02, 2009

WALL-E and NASA have joined forces to find a kid-friendly name for the new Mars Rover. The naming contest , open to students ages 5-18, will reward finalists with visits to NASA’s Jet Propulsion Laboratory and the winner with a place in the history of space exploration. This month, 9 of the name candidates will […]

Continue Reading

Netbooks: A cure for Internet Addiction

February 25, 2009

…………………………………………………………………………………………………………………………………………………. I thought I had uncovered the mother of all typos when I was recently perusing the computer section of the Best Buy website and eyed a heading for “Netbooks”. Silly Best Buy web editor, I thought, it’s Notebooks not Netbooks! Wrong. Netbooks do exist.

Continue Reading