One of the keys to building a successful brand externally is to build your brand internally. Not only do your employees live and breathe the brand each day, but they are the ones communicating it to your current and future customers. So how do you develop a successful internal branding campaign? Here are a few […]
Continue ReadingHere’s to Steve
October 06, 2011
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t […]
Continue ReadingSibling rivalry: iPods vs. iPhones
August 03, 2011
My mother is obsessed with her iPhone. While she taps away on her touchscreen all day, she asks me why I don’t trade in my “clearly less superior” iPod nano (5th generation) for Apple’s newer flagship device. My typical response is that my iPod is my music device and nothing more, and that’s the way […]
Continue ReadingPolaroid gone Gaga!
June 15, 2011
Looks like Polaroid has been re-branded by none other than Lady Gaga. The pop-culture icon has a new vision for Polaroid—literally. Since January 2010, the Fame Monster has taken on the role as creative director for Polaroid, designing and branding their latest round of camera products. There is still Polaroid brand equity for Gaga to […]
Continue ReadingRight-of-the-Dot Domains – What’s it Worth to Your Brand?
May 31, 2011
No doubt anyone reading this blog is aware that nearly all websites (excluding institutions such as universities and government agencies) end in “.com.” But, what you may not know is that in the coming weeks website names will change. The Internet Corporation for Assigned Names and Numbers ICANN – a non-profit for assigning domain […]
Continue ReadingHappy Birthday Apple Stores!
May 19, 2011
A lot has changed since 2001. Back in yesteryear Mark Zuckerberg was not a household name, the word tweeting was the sound a bird made, and as of May 2001 Apple had yet to open any retail stores – the catalyst that helped Apple become the brand that it is today. Today marks the 10th […]
Continue ReadingTag, You’re It!
May 16, 2011
Facebook recently introduced a subtle change and for once it won’t change the appearance of your news feed. Facebook introduced a new feature that allows users to identify people or objects that have their own Facebook Pages. Previously, users could only tag their friends. Now users can tag celebrities or public figures they meet or […]
Continue ReadingTwitter is watching you.
May 13, 2010
……………………………………………………………………………………………………………….. Although Animal Farm is one of my favorite novels, George Orwell really annoyed me with 1984. Well, just kidding, I really liked that book too. I was just bitter that he picked my birth year to predict a totalitarian world where privacy and civil rights didn’t exist anywhere. I mean, I thought 1984 was […]
Continue ReadingAn app by any other name is the same
May 03, 2010
According to The American Marketing Association (AMA), a brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Key word here = differentiation. My job entails […]
Continue ReadingA Refreshing New Offering from Intuit
March 19, 2010
…………………………………………………………………………………………………………………………………………………. Like any good American, I was doing my taxes recently. I’m a TurboTax gal. I’ve used it for the past 6 years and it’s pretty easy. As I got closer to the end, fingers and toes crossed hoping for a refund (it didn’t work), I came to a screen with an ad for Mint.com. […]
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