With all the news, images and heartbreaking videos coming out of Oklahoma, it’s impossible not to be saddened by the devastation left behind after this week’s storms. It is times like these that it’s easy to get distracted by all of the sad news and forget to notice what else comes from natural disasters like […]
Continue ReadingHumanitarian, Do-gooder Brands
May 21, 2013
I started writing today’s post about the recent controversy surrounding Abercrombie & Fitch and the effect on its brand, but I discovered I couldn’t be happier that I’m not a reporter – no matter how I approached it, I couldn’t be objective. A few links surrounding the story are below this post; feel free to […]
Continue ReadingBrands We Love: Publix
May 16, 2013
Plain and simple, I love Publix. It’s a love affair that‘s going on 20+ years, and with the Florida-based grocer now entering my adopted home state of North Carolina, it’s an affair I don’t see ending anytime soon. There are so many reasons to love a grocer whose tagline is “where shopping is a […]
Continue ReadingBranding 101: Product Placement and TV Shows
May 14, 2013
Branding has become such a general term – a catch-all for everything relating to a brand: names, logos, portfolio organization (we call this architecture), advertising, public relations and marketing. In its purest form, branding is defined as “the promoting of a product or service by identifying it with a particular brand.” So, sticking with this […]
Continue ReadingFor the Love of Moms
May 09, 2013
With Mother’s Day this weekend, we found it apropos to focus on how brands capitalize on this holiday to generate buzz and attention. First off, a little history about Mother’s Day: 150 years ago, Anna Jarvis, an Appalachian homemaker, organized a day to raise awareness of the poor health conditions in her community, a […]
Continue ReadingThe Appeal of Shopping Local
May 07, 2013
Here on brandsalsa and at Addison Whitney, we spend a lot of time talking about big global brands, and with good reason – they’re the most recognizable and impact our daily lives. It is also fascinating to watch brands that have been around for decades develop innovative and creative ways to stay relevant. But, today, […]
Continue ReadingThe Secret Ingredient to Naming a Blog
October 23, 2012
The Secret Ingredient to Naming a Blog By: Brittany Scott, Verbal Branding Associate To some, naming your blog may not be the most exciting aspect. However, the name of your blog drives traffic to your site, gives readers an idea of what your site is about, and most importantly, makes your site memorable so readers will […]
Continue ReadingThe 3% Conference: a phenomenon part II
October 09, 2012
As promised here is part II of my 3% Conference recap. I hope you all enjoy these posts as much as I enjoyed the actual conference! GUYS WHO GET IT During this session, Kat interviewed Tom Jordan and Courtney Buechert on stage. Suffice to say these men do get it. And here I must mention […]
Continue ReadingThe 3% Conference: a phenomenon
October 08, 2012
In a word, wow. The 3% Conference in San Francisco last week was the first of its kind. Based on a premise that still shocks me no matter how often I write it—though women are responsible for 80-85% of buying decisions, only 3% of creative directors are female—Kat Gordon of Maternal Instinct brought together creative […]
Continue ReadingBirchbox Delivers Brand Satisfaction
September 12, 2012
They say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a little package called, Birchbox. Birchbox.com, is a subscription-based service that delivers a monthly box of beauty samples to your door for a small […]
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