A Brand Refresh vs. Repositioning. Which is Best for your Brand?

September 11, 2012

Your brand is the umbrella to everything you do as a company. It not only guides your decisions and actions internally but guides your external image, distinguishes you from your competitors, and lastly helps your customers know what you do. But what happens when your company grows, your product extends well beyond your original offering […]

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Red Bull is Killin’ It

May 17, 2012

As someone who holds a deep passion for the branding and marketing industry, I tend to informally monitor a brand’s progression over time. Just like most people in the business, I’m a bit of an industry critic – some brands I naturally root for and some I root against. Today, however, I want to talk […]

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April 24, 2012

Have you ever walked into a store and been overwhelmed by a particular perfume (think Abercrombie & Fitch)? If so, then you’ve experienced scent advertising first-hand. Yes, scent advertising. And this can include everything from perfume samples in magazines to freshly baked cookies in a grocery store. Traditionally, brands tend to capture audiences through sight […]

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The Flip-Flop Games of 2020

February 21, 2012

On September 13, 2012, the International Olympic Committee will decide which city gets to host the 2020 summer Olympic Games. Although it is over half a year away, many of the bidding cities are already campaigning for a bid. Last week, Madrid revealed its logo for the 2020 Games, but the outcome wasn’t exactly gold-medal […]

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Pros and Cons of User-Generated Content

February 06, 2012

As the role of user-created content becomes more and more relevant, it is important for companies to consider whether to follow the trend of putting their brand into the hands of users or to keep the reigns tight on their marketing strategy. So, what are the pros and cons of letting your customers speak for you?

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The new Carolina Panthers: A good look?

February 01, 2012

The Carolina Panthers subtly introduced a new evolution of their logo this week, and I must say as a diehard Panthers fan (and a seasoned graphic designer), a part of me cringed. Don’t get me wrong, I’m not opposed to a change and the new identity isn’t necessarily worse off. But it’s the opportunities that […]

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Walmart Creates Own Version of Reality TV Show

January 24, 2012

Recently, Walmart has announced its own version of a reality TV show called “Get on the Shelf.” This new program is run by @Walmartlabs’ social media and ecommerce division. So exactly how does the “Get on the Shelf” program work? Walmart has welcomed all companies to submit a submission video online about why their product […]

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Iconic Brand Files for Bankruptcy

January 19, 2012

As many of you may have heard, Hostess, the maker of Twinkies, Ho Hos, Wonderbread, and many other food products we all know and love, has filed for bankruptcy. Hostess, who also filed for bankruptcy in 2009, has been fighting $860 million in debt. But do not run out to your local grocery store and […]

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Branding Politics

January 13, 2012

How are branding and politics related? Does a political candidate as an individual constitute a brand? Should maintaining a candidate’s brand be at the forefront of campaign strategy? There are mixed reviews from experts in the industry, but in today’s political climate it’s impossible to ignore the importance of a candidate’s logo, slogan and brand […]

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Google This and Google That

January 10, 2012

There are certain brands that fascinate me and I can never learn enough about them. Google is one of those brands. I recently finished Douglas Edwards’ book “I’m Feeling Lucky: The Confessions of Google Employee Number 59” and I can’t stop talking about it. Just ask my coworkers – it’s been Google does this and […]

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