…………………………………………………………………………………………………………………………………………………. From the creators of Rips Licorice, Eiffel Bon Bons, Big Fat Hissee Fit, and many more, I present to you… The Foreign Candy Company, Inc. This brand thrives on delivering fun, flavorful, and unique candies that are loved by both kids and adults. The story behind this brand is one that began in 1976 […]
Continue ReadingFor the Love of Words …
October 16, 2009
…………………………………………………………………………………………………………………………………………………. Here at Addison Whitney, the Verbal Branding Department is geared up and ready for National Dictionary Day celebrated on October 16th, 2009! This day in history has been dubbed Dictionary Day in honor of the birthday of Noah Webster, Father of the Dictionary. How do you plan on spending this National Holiday? Here are […]
Continue Reading“Nattyisms”
October 01, 2009
…………………………………………………………………………………………………………………………………………………. Coining new words and phrases as a branding strategy seems to be rising in popularity among today’s advertising campaigns. Natural Light, who primarily focuses on a target audience of drinkers aged 21 – 35, has created an entire advertising campaign focused on coined words and humor to give their brand a fresh new edge. […]
Continue ReadingOptimism Pays Off?
September 29, 2009
…………………………………………………………………………………………………………………………………………………. If you’re a soft drink company what do you do to keep market share high in a down economy? Let the good times roll, and put on a happy face? Well, I’m not sure, but that certainly seems like the plan for mega giants PepsiCo and Coca-Cola. According to Pepsi, 95% of their target […]
Continue ReadingI’m Lovin It?
September 24, 2009
…………………………………………………………………………………………………………………………………………………. Every morning on my way to work I drive past McDonald’s, and every morning I can’t help but ask myself… is it really possible? Is it possible that the days of Ronald McDonald, happy meals, and gigantic golden arches are really over? The McDonald’s Company began raising eyebrows in 2003 when executives decided it […]
Continue ReadingThe Power of a Brand Name
September 03, 2009
Image from www.taglines.org …………………………………………………………………………………………………………………………………………………. What makes a great tagline? Is it longevity; has it endured the test of time? What about influence; has it exercised influence on our culture, media, and language? Or maybe is it originality; has it set new trends or broken through barriers in the advertising industry? Most likely, it’s a combination […]
Continue ReadingMy Bank? Or My Best Friend?
August 18, 2009
…………………………………………………………………………………………………………………………………………………. While flipping through a recent magazine, I was caught off guard by a pretty lilac background and the name Ally in elegant cursive writing. After initially dismissing the name as either an oral contraceptive or a weightless supplement, I realized that Ally was neither of the above. Ally was actually a bank (the former […]
Continue ReadingBrand Your Bugs
August 06, 2009
As consumers are looking for more natural solutions to implement within their lives and specifically within their healthcare choices, probiotics are emerging as a hot new trend. Probiotics (translated as “for life”) refers to the “good” bacteria that are included in dietary supplements or food products. This “good” bacteria found in our adult bodies has […]
Continue ReadingRenaming a Chicago Landmark
July 21, 2009
As a native of Chicago, I was astounded to hear rumors about the potential renaming of The Sears Tower. The famous Illinois skyscraper reigned as the tallest building in the world for quite some time, and still remains among the top ten loftiest structures. Appropriately named, The Sears Tower was designed as the headquarters for […]
Continue ReadingTechnology Brands Help Edge Out the Competition
July 02, 2009
…………………………………………………………………………………………………………………………………………………. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will […]
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