cray·on / [krey-on, -uhn] –noun 1. a pointed stick or pencil of colored clay, chalk, wax, etc., used for drawing or coloring. 2. a drawing in crayons. –verb (used with object) 3. to draw or color with a crayon or crayons. –verb (used without object) 4. to make a drawing with crayons. When I hear […]
Continue ReadingPaint Scheming
August 18, 2010
My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade of red altogether and try Who the Shrek are you? Or, you could really splurge with Extravagance. Hard Candy makes […]
Continue ReadingFDA Pharmaceutical Approval: Zuplenz
August 10, 2010
FDA Approves Strativa Pharmaceuticals’ Zuplenz (ondansetron) Oral Soluble Film for the prevention of postoperative, highly and moderately emetogenic cancer chemotherapy-induced, and radiotherapy-induced nausea and vomiting. “The FDA approval of Zuplenz marks an important milestone for Strativa as it reinforces our commitment to enhancing prescription products to meet the different needs of patients,” said John A. […]
Continue ReadingNervously Naming our Newborns
June 30, 2010
Sad, but true. According to the Wall Street Journal, sociologists and name researchers are seeing unprecedented levels of anxiety among parents trying to choose names for their children. While once a reflection of family tradition or cultural values, a child’s name has now become a symbol of individual taste. The pressure is on! Knowing the […]
Continue ReadingArizona Boycotters Impact a New York Tea
May 25, 2010
…………………………………………………………………………………………………………………………………………………. AriZona Iced Tea is suffering the consequences of sharing a name with the southwestern state as people upset by Arizona’s new irrigation law boycott the state as well as businesses based there. The ironic thing is that AriZona Beverage Company was founded in 1992 in Brooklyn, New York and maintains all operations in this […]
Continue ReadingBar Call
April 30, 2010
Belve? Stones? The Shack?Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.What’s in a Nickname? In Spirits World, an Implied RelationshipWhat do you think? Should brands develop their own nicknames or leave it to consumers? And, what are some memorable brand nicknames that you like or […]
Continue ReadingAnd the American Graphic Design Award goes to …
April 26, 2010
…………………………………………………………………………………………………………………………………………………. Kudos to our Visual Design Department who recently was recognized for four brands by American Graphic Design and Advertising. Carnival Cruise Lines: Drainpipe logo Carnival Cruise Lines: Twister logo FUJIFILM Medical Systems: Synapse logo PPG: VIVATI Collection logo Kristin Everidge, Manager of Visual Branding for Addison Whitney, commented, “It has been an honor to […]
Continue ReadingZoo Seeking Namers
April 13, 2010
The Louisville Zoo is seeking a name for the latest addition to its family: a baby boy giraffe. The zoo is taking submissions from now until April 25th, so get noodling on some cute entries for this little guy.
Continue ReadingGreek and Roman Eponyms: Cupid’s Modern-Day Naming Trend
February 10, 2010
…………………………………………………………………………………………………………………………………………………. With February upon us, nobody is safe from Cupid’s arrow. Cupid is an important symbol of Valentine’s Day and in Roman mythology, his name stands for the god of love and beauty. Cupid has remained apparent as a representation of love for many people throughout the world, with online dating services and wedding chapels […]
Continue ReadingCandy Brands: Tootsie
October 28, 2009
All I want is a piece of chocolate candy that won’t melt easily in the heat … lucky for me, and millions of other candy consumers, Leo Hirshfield had the same idea! Hirshfield founded Tootsie Roll Industries in a small shop in New York City. The Tootsie Roll candy got its name after the nickname […]
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