The Visual Branding Team at Addison Whitney recently received recognition from the American Corporate Identity national design competition for their work on the LiquiSoft visual brand, created for Banner Pharmacaps. LiquiSoft is a new chewable, liquid-filled softgel designed with pediatric and senior populations in mind. The team was also awarded for their work with Parker […]
Continue ReadingNo mulligan needed for Wachovia’s event branding
May 02, 2008
…………………………………………………………………………………………………………………………………………………. As the Wachovia Championship comes to our home city of Charlotte, NC, I started to think about the event’s effort in branding the Championship, while still keeping the characteristics of the main sponsor’s identity. It is easy to recognize the similarities between the Wachovia logo and the Wachovia Championship logo. Digging further into this, […]
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