Caribou Coffee is undergoing a makeover! Moving away from the ski lodge atmosphere, the new look will be less regional and more contemporary, “a fresh variation of the same elements” according to the company’s website. The new brand look includes a new logo, color palette and design elements. The caribou has been reworked and now […]
Continue ReadingOptimism Pays Off?
September 29, 2009
…………………………………………………………………………………………………………………………………………………. If you’re a soft drink company what do you do to keep market share high in a down economy? Let the good times roll, and put on a happy face? Well, I’m not sure, but that certainly seems like the plan for mega giants PepsiCo and Coca-Cola. According to Pepsi, 95% of their target […]
Continue ReadingTechnology Brands Help Edge Out the Competition
July 02, 2009
…………………………………………………………………………………………………………………………………………………. Addison Whitney has two new names and logos to add to its portfolio in the running world: StabilicoreTM, which is a technology brand for New Balance shoes, and Aceba, a Dry Lubricant used in Asics Chafe FreeTM products. For those who think that Nike is supreme when it comes to athletic footwear, runners will […]
Continue ReadingA Brand New World
June 10, 2009
…………………………………………………………………………………………………………………………………………………. Out with the old, in with the new. In order to keep up with our fast-paced marketplace, companies, products, and services are constantly exploring fresh ideas and new identities. Many of these rebranding efforts result from a number of needs including, but not limited to: ridding a company of negative connotations, entering a product […]
Continue ReadingMaking a Mark with Brand Punctuation
February 04, 2009
Brand namers are constantly searching for new and innovative ways to utilize the 26 letters of the English alphabet. Perhaps the answer is beyond those letters. A punctuation mark in your brand name not only helps it stand out from the crowd, but, if it is truly distinctive, can even be registered and protected as […]
Continue ReadingHe Said She Said: Memorex Logo
November 10, 2008
…………………………………………………………………………………………………………………………………………………. He Said: I must say that I never thought there was anything wrong with the previous Memorex logo. Sure the colors might have been a little dated (pre 2000), but I enjoyed the simplicity. That is why I believe this new logo is a nice transition into the modern era. Of course it has […]
Continue ReadingColor Psychology: The Relationship Between Color & Branding
August 13, 2008
…………………………………………………………………………………………………………………………………………………. How does color affect our everyday life? We are bombarded with brands from sunup to sundown, but have you ever thought about what role color plays? First, color affects us on a subconscious level. Color psychologists have found that the brain subconsciously notices color before shape and wording!
Continue ReadingThe Business of Design
July 22, 2008
Joseph DeSetto, author of Flash MX. Rich Media for the Web was recently in Charlotte interviewing designers for his new book: The Business of Design, due out today. The Business of Design will cover topics including legal and ethical issues, assets such as fonts and photography, and pricing and bidding on new jobs. DeSetto interviewed […]
Continue ReadingHe Said She Said: Walmart’s New Logo
July 16, 2008
…………………………………………………………………………………………………………………………………………………. He Said… Walmart’s old, stodgy logo needed a makeover…bad…The new typeface is more approachable, and friendly. Although I see the rationale behind the “spark” icon, its seems completely generic, and resembles a loading sign for a YouTube video…all and all the new logo is still a step ahead of the old. Eventually this logo […]
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