November 05, 2008

Good Guide

One of our most influential tools in a capitalist society is our power as consumers. When you choose to buy something, you are not only supporting the brand, but the production of that product, and the company as a whole.

Guides such as Consumer Reports have long existed to provide consumers with detailed information and reviews on product performance. GoodGuide takes that notion a step further, according to their website, providing “the world’s largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.”

With a visit to GoodGuide, you can browse items ranked in three categories: Health Performance (which includes adverse health effects and safety), Environmental Performance (which includes energy and climate impact, as well as use of hazardous materials), and Social Performance (which measures company philanthropy, labor and human rights, and customer satisfaction).

So the next time you are debating which brand of makeup or detergent to buy, take a quick look online—what you read may just make the decision for you.

Contributed by: Maghan Cook

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