Naming PRECISE

Whether a result of intense physical activity or a rough night of sleep, any sort of joint stiffness or muscle pain is uncomfortable and inconvenient. My pain happens at the worst times: When I need the endurance to stand at a concert for several hours or when an afternoon of shoe shopping requires heavy lifting (Like I said, intense physical activity). When you suffer from muscle pain, joint aches, tension or stiffness, it’s not uncommon to take TYLENOL® for relief. For more targeted pain relief, the Makers of TYLENOL have introduced PRECISE™, a new line of products that deliver relief exactly where it hurts, activating sensory receptors that help block pain signals.

Nerve fibers that react to pain are small and nerve fibers that react to touch are much larger. Applying the topical creams and patches to the skin stimulates these large nerve fibers and sends signals racing to your brain that block the sensation of pain.

Addison Whitney health assisted McNeil in the creation the name PRECISE to best reflect how accurately the topical creams and patches target pain. We also did additional linguistics assessments in a variety of languages to ensure the PRECISE brand was internationally understood and effective.

Read the full case study for PRECISE here.