The Holiday Hierarchy

November 26, 2008

Is it me, or are we transitioning immediately from Halloween to Christmas? Just when the last Trick-or-Treater of the night walks away from my door step, K-mart busts out the 15 foot inflatable snow globe. Are we skipping something? Yes, I think it is called Thanksgiving. According to a recent study by the CDC, 34% […]

Continue Reading

Spooktastic Events

October 31, 2008

Branders and marketers take full advantage of creating names for holiday events, as evidenced by the plethora of Halloween-inspired names this year. Take a peek at some examples in the Queen City: Scarowinds Adding one letter to the original brand offers instant brand recognition Boo at the Zoo Rhyming adds memorability The Amazing Maize Maze […]

Continue Reading

Handicapping the Pumpkin Teams

October 27, 2008

As Laine reported in her post, the gauntlet has been thrown down for the Third-Annual Addison Whitney Pumpkin Carving Contest. The rules are a bit different this year, which means that teams are crucial … and as a completely unbiased handicapper, I can say with confidence that my team will be the group to beat. […]

Continue Reading

AW’s Pumpkin Carving Contest Begins!

October 24, 2008

Tensions are high around the office, as the AW team is gearing up for the annual pumpkin carving contest! Teams have been assigned, and this year there will only be three days given to carve. Stay tuned for more details and may the best pumpkin win! {View pictures of the last two years of the […]

Continue Reading