…………………………………………………………………………………………………………………………………………………. Much of October’s design buzz was focused on the new Gap logo. With the change came die-hard Gap customers commenting on blogs, Facebook sites, and within the design community. Marka Hansen, president of Gap North America, initially defended the logo, writing that the move brings Gap into the modern age. “We want our customers […]
Continue ReadingThe Rebranding of the Y
July 22, 2010
…………………………………………………………………………………………………………………………………………………. Any given day, you’re sure to find an Addison Whitney employee at the Y running on a tredmill or perfecting Zumba moves. As a member of the YMCA of Greater Charlotte, I received an email last week from the President & CEO and Metropolitan Board Chair that blew my mind – in a good […]
Continue ReadingMakeover for the King
October 13, 2009
…………………………………………………………………………………………………………………………………………………. Recently, the fast-food chain restaurant Burger King has decided to undergo a restaurant makeover with a new store design called “20/20″. This high priced renovation project was first unveiled at the Amsterdam Schiphol Airport location on October 7th, 2009. CEO John Chidsey had this to say about the recent changes; “As we continue to […]
Continue ReadingI’m Lovin It?
September 24, 2009
…………………………………………………………………………………………………………………………………………………. Every morning on my way to work I drive past McDonald’s, and every morning I can’t help but ask myself… is it really possible? Is it possible that the days of Ronald McDonald, happy meals, and gigantic golden arches are really over? The McDonald’s Company began raising eyebrows in 2003 when executives decided it […]
Continue ReadingA Brand New World
June 10, 2009
…………………………………………………………………………………………………………………………………………………. Out with the old, in with the new. In order to keep up with our fast-paced marketplace, companies, products, and services are constantly exploring fresh ideas and new identities. Many of these rebranding efforts result from a number of needs including, but not limited to: ridding a company of negative connotations, entering a product […]
Continue ReadingWhy SyFy?
May 19, 2009
By now you must have heard of the Sci Fi channel’s decision to re-brand. As of July 7th, 2009 the Sci Fi Channel will be named the SyFy Channel. In addition, the slogan “Imagine Greater” will be added to the new name and logo (shown above). Rebranding is most obviously done when companies merge or […]
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