What’s in a Name?

Naming a company is no easy feat, and few know that better than the people that craft some of the world’s best-known brands. Robert Jordan, author of book and website How They Did It, recently spoke to our president Brannon Cashion, who gave some helpful tips on what to consider when creating one of the most important features of your company. Listen below!



[powerpress url=”http://media.blubrry.com/howtheydidit/p/www.htdibook.com/audio/BrannonCashionPodcast.mp3″]

Contributed by Allison Meeks