Teaching an Old Dog New Tricks – Why Branding Isn’t Just for New Businesses

March 30, 2017

Just because you’re an older organization that came to fruition before strategic brand building was commonplace doesn’t mean you’ve missed the boat. If your brand needs a refresh or a restart, don’t feel as if the latest and greatest branding techniques are only left to the upstarts and newcomers. Let’s explore three reasons why branding is important for the established organizations in the business world.

Continue Reading

Looking toward the Branding Future with an Eye on the Past

May 03, 2016

It’s a common misconception that a “rebrand” automatically means a brand new start – that when a rebrand occurs, the slate must be wiped clean and all subsequent branding elements must possess totally original characteristics. In fact, the best rebrands take the opposite approach. They take the time beforehand to identify and research what brand aspects of the previous iteration carry the most weight and provide the most benefit, then find ways to incorporate or pay homage to these aspects in the new brand.

Continue Reading

Long Term vs. Short Term Benefits of Rebranding

February 04, 2016

If the current visual brand is holding a company back from reaching its full potential, introducing a new direction (and absorbing the initial financial cost that comes with it) may be well worth it. Regardless of the brand, consistency across the board is a vital component. Without it, much like the current state of highway signs, you may find yourself neither here nor there.

Continue Reading

10 Ways to Set Yourself Up for Rebrand and Brand Refresh Success

December 01, 2015

As you take stock of all of the factors that go into an organization’s success, the strength of your brand may not be at the top of the list. But chances are, it should. Your brand is one of, if not the most powerful asset for your organization when it comes to presenting yourself to the consumer and staking your claim in the marketplace. Here are 10 steps that will help ensure your brand refresh or rebrand will get off on the right foot:

Continue Reading

Rebranding Job Titles: An Innovative Approach or a Goofy Gimmick?

October 19, 2015

From a branding perspective, a distinctive job label can be a fun way to make employees and their companies stand out, and give outsiders a snapshot of the organization’s values and sense of identity. Well, call me the Bearer of Bad News (ha!), but rebranding job titles is probably not the best move for your organization. Why, you ask? Here are a few reasons:

Continue Reading