2008 Brand Salsa Awards
January had the golden globes. February had the Oscars. But March has the most exciting awards of them all… the brand salsa Toppers!
For the next two weeks, blog articles will be highlighting brands that gave stunning performances in 2008, including awards in the following categories:
Best Breakout Brand
Best Supporting Brands
Best Foreign Language Brand
Best Tagline
Best Strategy
In Memoriam
So make sure to setup your RSS feed so that you don’t miss who wins the brand salsa Toppers this year.
Any early predictions?
Contributed by: Maghan Cook
The following brand could fit into a couple categories. Whether you voted for him or not, you have to admit that the Barack Obama brand had one of the most well-executed strategies in recent memory.
A forum used by the Obama campaign was Twitter which could be considered a huge breakout brand in 2008. It’s changed the way people receive information and has even impacted the reporting of the news.
In Memoriam: Poor Saturn. Even though the car company had a huge amount of evangelists, GM decided not to keep it focus on this portion of the portfolio. (This hasn’t been officially announced but it appears to be happening in the coming weeks.)