March 08, 2010

And the Oscar Goes to…

Crazy Heart
Watching the Academy Awards last night, you may have noticed something missing…from the Hyundai commercials.

Jeff Bridges, now an Academy Award winner, normally provides the voice behind the commercials; but Hyundai pulled him after he was nominated for the best actor award in Crazy Heart.

Stand-ins (or voice-ins) for Jeff Bridges, included Catherine Keener, Kim Basinger, David Duchovny, Richard Dreyfuss, Michael Madsen, Mandy Patinkin and Martin Sheen.

Hyundai walks away a winner too. The car company gets kudos for going along with the rules (the Academy limits any nominee from appearing in advertising during the awards), AND it now has a Oscar-winning spokesperson.

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