Addison Whitney On the Go

May 06, 2011

Addison Whitney team members are often on the road, visiting clients, attending conferences and meeting with partners, so we’ve asked our frequent flyers to send us photos from the road. Every Friday we’ll post a new picture, and it will be up to our readers to guess where they were!   Can you guess where […]

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JFG Coffee Sign Returns

May 03, 2011

On Saturday, a Charlotte icon returned to the city’s skyline and marked the beginning of Charlotte’s Historic Preservation Month. The JFG Special Coffee shines brightly again, now atop the VBGB Beer Hall & Garden at the North Carolina Music Factory. The NC Music Factory was a natural fit for the 40-year-old sign because the area […]

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Brand Equity to the Highest Bidder

November 30, 2010

These days, everything old seems new again: Disney has resurrected Tron from 1982, and Hello Kitty is just hitting her stride at 35 years old. It may seem like a great time to dig up and polish off a few forgotten brands. On December 8, Brands USA Holdings will auction approximately 150 “priceless” and forgotten […]

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Green Brands Put to the Test

April 22, 2010

We’ve talked a lot about how brands are trying to add “Green” to their corporate color palette, sometimes with real, valuable initiatives and sometimes with just words. (Green: Who Can Claim It? and Greenwashing) So in honor of this Earth Day, the 40th Anniversary actually, we’d like put some of those brands to the test […]

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A Search Engine By Any Other Name

April 07, 2010

In a April Fool’s shoutout to one of the many cities hoping to woo its high speed fiber-optics, Google (temporarily) changed its name to Topeka. In the past several months, Topeka, KS and several other cities have changed their own names in hopes of gaining Google’s attention and a spot as a test site for […]

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And the Oscar Goes to…

March 08, 2010

Watching the Academy Awards last night, you may have noticed something missing…from the Hyundai commercials. Jeff Bridges, now an Academy Award winner, normally provides the voice behind the commercials; but Hyundai pulled him after he was nominated for the best actor award in Crazy Heart. Stand-ins (or voice-ins) for Jeff Bridges, included Catherine Keener, Kim […]

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[Sic] of Bad Grammar?

March 04, 2010

If you know the difference between good and well, and that and which, then today is your (not you’re) day to unabashedly correct and edit bad grammar. *Finally!* National Grammar Day was established in 2008 by Martha Brockenbrough, founder of the Society for the Promotion of Good Grammar (SPOGG) and author of Things That Make […]

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Recipe: Pink Fluff Jell-O Salad

November 12, 2009

It’s Thanksgiving and I’ve timed the shell game of covered dishes in and out of the oven just about right. It’s finally time to spread the feast across the kitchen counters and call the family in. Nestled between the green bean casserole and the mashed potatoes, there is a bowl of bright pink fluff that […]

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Just don’t call me Grandma!

September 13, 2009

Today, right now even, pick up the phone and call your grandmother or grandfather in honor of National Grandparents Day. But as you scroll through your contacts, what name are you looking for? We surveyed our team in search of the most unusual grandparent naming. From the most traditional to the young and hip, we […]

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