With all the news, images and heartbreaking videos coming out of Oklahoma, it’s impossible not to be saddened by the devastation left behind after this week’s storms. It is times like these that it’s easy to get distracted by all of the sad news and forget to notice what else comes from natural disasters like […]
Continue ReadingBrands We Love: Publix
Plain and simple, I love Publix. It’s a love affair that‘s going on 20+ years, and with the Florida-based grocer now entering my adopted home state of North Carolina, it’s an affair I don’t see ending anytime soon. There are so many reasons to love a grocer whose tagline is “where shopping is a […]
Continue ReadingThe Appeal of Shopping Local
Here on brandsalsa and at Addison Whitney, we spend a lot of time talking about big global brands, and with good reason – they’re the most recognizable and impact our daily lives. It is also fascinating to watch brands that have been around for decades develop innovative and creative ways to stay relevant. But, today, […]
Continue ReadingMusical Festivals: A Branded Experience
In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and, of course, music. Fast forward to 2013 and corporate promotions and branded experiences are as synonymous with music festivals as the music itself. Music festivals […]
Continue ReadingThe Past & Present of Female Creative Directors
This week The 3% Conference, a first-ever event for female creative directors, kicks off Thursday in San Francisco to celebrate females in creative roles, and the future we hold in this industry. But as some of us are getting ready to celebrate the future of female creative directors in the industry, Adage coincidently published their […]
Continue ReadingA Brand Refresh vs. Repositioning. Which is Best for your Brand?
Your brand is the umbrella to everything you do as a company. It not only guides your decisions and actions internally but guides your external image, distinguishes you from your competitors, and lastly helps your customers know what you do. But what happens when your company grows, your product extends well beyond your original offering […]
Continue ReadingThe Truth About the Uninvited Redesign
“The ‘uninvited redesign’ has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoft might look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or […]
Continue ReadingCable Networks Rebrand to Stay Ahead of the Game
TV is a tough business, and the competition for both viewers and advertisers is cut throat. After all, they’re the two factors in keeping a station afloat. So with the ever-growing popularity of DVR, online programming, social media and an impressively long list of channels, the cable landscape is changing. And with that so too […]
Continue ReadingCharlotte’s Got a Lot
In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less randomly chose to move to. But I unknowingly stepped right into […]
Continue ReadingThe Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable countdown of “best this” and “top this” will begin as 2011 comes to a close. And here at brandsalsa it’s no different! […]
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