Happy Halloween brandsalsa readers! In spirit of today’s sugar-filled, ghoulish holiday we thought we’d countdown America’s top 10 Halloween candy. All of the data is from a market research study performed by the market research firm, Information Resources Inc. It is interesting to see that eight of the 10 brands on this list first debuted […]
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Welcome to the new addisonwhitney.com
October 15, 2013
After months of preparation, dedication and hard work, Addison Whitney is delighted to officially announce the launch our newly designed website, www.addisonwhitney.com. The new website is clean, colorful and a stronger representation of our brand. Our goal is to provide our visitors with an extremely user friendly site that clearly communicates who we are and […]
Continue ReadingBrands We Love: Gatorade
September 12, 2013
There are few brands that can disrupt a market or industry, or create a need that consumers don’t even know they wanted in the first place. We all know the stories behind some of these brands – Apple does it regularly; Dyson and Chobani are also brands that get lumped into this category. But, a […]
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Brands are Gearing Up for NFL Kickoff
Today the calendar reads September 5, 2013, but that’s nothing more than a technicality. We all know what today really is, the start of the NFL football season. After its annual eight month hiatus from our TV screens and branded products on our grocery store shelves, it’sback. And, the only ones more ready than the […]
Continue ReadingJobs: Past and Present
August 15, 2013
Ask someone who Steve Jobs is and they’ll say the founder of Apple, the guy who gave us the iPod, iPhone and iPad, among so many other things. Some, like myself, will go as far as saying the guy who taught us the importance of a strong, consistent brand. Tomorrow with the opening of JOBS, […]
Continue ReadingEmbrace the Shake
July 25, 2013
We’d love to think of ourselves as being unlimited, but in reality that isn’t true for most. This can apply to your personal self or to your company/brand. At Addison Whitney, our clients vary greatly, and with each client there are going to be certain limitations we face and must work around – some clients […]
Continue ReadingAddison Whitney Designers Kick Off Summer with Sum Art Show
June 27, 2013
Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st. Organized by our very own designer, Chris Cureton, Sum Art was a celebration of art and Charlotte’s growing creative community. […]
Continue ReadingAre Step-Down Line Extensions a Good Idea?
June 20, 2013
A brand extension in its simplest form is a strategy in which a well-established brand name is extended to a new product in a different product category. Sometimes brand extensions work, and sometimes they don’t, but for the purpose of this post we’re going to look at a specific niche of brand extensions: step-down line […]
Continue ReadingBrands We Love: Kia
June 13, 2013
Earlier this week while I was perusing Twitter, I noticed a large number of tweets surrounding an unlikely brand, Kia, and being a strong advocate of the brand, I was immediately intrigued. Though I hold it close to my heart and tell anybody who wants to listen how much I love Kia, I also know […]
Continue ReadingBranding Pharmaceutical Drugs in China
June 04, 2013
Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few decades? And that growth isn’t going to slow down anytime soon. China stands at the cusp of a modern society with an increasingly affluent […]
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