Don’t Reinvent the Branding Wheel

April 26, 2016

Innovative. Transcendent. Groundbreaking. Many brands would love to be associated with these characteristics, or at least have the words used as descriptions of their brands. But for some, this may not necessarily be a good thing. As discussed in a recent study from York University in Toronto, finding the right balance of when and how much to update the brand is crucial to brands, especially those who are seen as “sincere” and whose brand perception does not include a propensity for change.

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Why We Love Branding (And You Should, Too!)

April 19, 2016

At Addison Whitney, we’ve always identified with the term “brand fanatics” when it comes to our people. This makes sense – it’s what we do. We have a passion for creating and building strong brands, and when we’re not doing that, we love to analyze, brainstorm and gather new information about branding. But why does branding hold a place among our favorites? We asked a few brand fanatics this very question: Why do you love branding?

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The Importance of Branding on a Community

April 13, 2016

Institutions in which the branding includes a place name often include this perspective in their branding efforts. Communities are built on commonality, and place-focused brands provide that on a large scale. The most prominent examples of these are sports franchises, where the name is front and center and which serve as a uniting force for their home bases.

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The Masters: A Brand Unlike Any Other

April 07, 2016

The calendar has turned to April, and (for some of us) spring has arrived. In the sports world, this is the time when all eyes are turned to Augusta, Georgia for the annual rite of spring and one of the most famous sporting events in the world: the Masters. In the immortal (and trademarked) words of longtime broadcaster Jim Nance, the tournament is “A tradition unlike any other.” From a branding standpoint, this holds true as well. The Masters’ brand strength is the foundation of much of its notoriety and prestige.

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Keeping the “Brand” in “Brand Name”

April 05, 2016

Creating a brand name is an integral part of any branding effort, since the end result will become one of the most visible and widely used aspects of a brand. But its place of importance should not lead to a misguided sense of separation in the development process, where the name is created in a vacuum, far removed from the various brand elements that will surround and support it.

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Why Successfully Building a Brand Starts with Shutting Out the Noise

March 31, 2016

There are many aspects that go into developing and establishing a successful brand. But they really have nothing to do with it. That may sound confusing and close to oxymoronic, but it’s true. One of the best moves a brand-building organization can take is to forget all of the substance that goes into building a brand. Once the auxiliary noise is quieted, then finding the perfect note to start the song becomes significantly easier.

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How Important is an Easily Pronounced Brand Name? [Infographic]

March 29, 2016

We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In this infographic from Made by Oomph! examines some of these famous brand names who wear the mark of commonly mispronounced. Whether it be the incorrect dropping of a vowel or the addition of an extra syllable, these brands have been fighting the pronunciation battle for years, which varying levels of success.

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5 Ways to Ease Social Media Branding Worries

March 22, 2016

The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the fastest-growing and increasingly vital aspect of a branding experience. But now that it’s rightfully assumed that your brand will be a player in the social space, it’s also rightfully assumed there will be some trepidation. Here are five key points to include in your plan to help ease the worries when taking your brand into the social media realm:

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