Branding Cinderella – How March Madness Success Grows Small School Brands

March 16, 2016
by Matthew Harris
in Branding, Colleges, Sports

For smaller universities and colleges, national exposure comes along very rarely (if ever), often as an invite into the exposure behemoth that is March Madness. This inclusion provides a seat at the table and in the tens millions of brackets printed, researched, debated, analyzed, filled out and monitored by people around the world. What better time to build your brand, especially if you are in the middle of a major rebrand and are looking to push your new name/logo forward into mainstream use?

Continue Reading
CUP_Building

Live Long and Prosper: The Secret to Brand Longevity

March 08, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Branding

Everyone wants a brand that will live on for many years, basking in long-lasting success. But few brands actually reach old age, and those that do definitely have something going for them. Enduring and successful brands have long-ago identified how they can differentiate themselves from the competition, and put that quality (or qualities) as the centerpiece of their branding.

Continue Reading

Getting the Thumbs Up: The Importance of Audience Buy-In for Your Brand

February 23, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Branding

The immense amount of background behind a perfect brand strategy and brand implementation must be pared down into bite-sized pieces for consumption, with the hope that these “brand nuggets” will tell the brand story in a way that the audience buys into your brand as a whole. But what you say doesn’t have any impact unless it aligns with how it makes your audience feel.

Continue Reading
pablo

7 Tips for Making Your Logo the Crown Jewel of Your Brand

February 11, 2016

As the saying goes, you never get a second chance to make a first impression. For brands, that first impression often comes when the audience initially sees its logo. Without a strong visual brand representation, any following movement toward branding success can be doomed to be an uphill climb. So to help nail down a successful first impression, here are 7 tips to ensuring that your logo lives up to its place as the crown jewel of your brand’s image.

Continue Reading

Addison Whitney Brand Fanatics Recap and Analyze Brand Impacts from Super Bowl Ads

February 08, 2016
by Matthew Harris
in Addison Whitney, Brand Strategy, Marketing, Super Bowl

The Super Bowl. Not only the biggest football game of the year, it’s also the biggest game in the advertising world. Many millions of dollars are spent on the annual event, which puts even more pressure on the created ads to push the needle for their brands. And with a night full of high-profile brand decisions, we knew that time needed to be spent analyzing the commercials and the brands behind them – so on the Monday following the big game, our Addison Whitney brand fanatics gathered to do just that.

Continue Reading