AW Global Office Spotlight: Tokyo

Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!

Today, we will be taking a look at Addison Whitney’s Tokyo office!

Addison Whitney opened the base of Japanese operations in Tokyo in 2011. This office has led the way in Addison Whitney’s ever-increasing presence in the area since its opening.

Recently, Shusei Ichikawa joined Addison Whitney Japan as Managing Director. Shusei is based out of the Tokyo office, so for this edition of AW Global Office Spotlight, here is a little more information on the newest member of the office!

• What has been the most surprising aspect of working with Addison Whitney so far?

The most surprising aspect is having the chance to meet with the street-smart pharma and B2B branding professionals in the office – and people are so nice and friendly.

• Give us your elevator speech – what do you do at AW?

I build the Addison Whitney brand in Japan and increase projects and credibility as a result of my activities.

• What is it about branding that gets you excited to come to work in the morning?

A favorable appraisal to be given by clients is something that is very exciting to me.

• What is something about you that would surprise people?

I love walking to explore the neighborhood. Sometimes I walk eight to ten miles on a weekend. The success key is to set a goal for shopping.

• Where do you see the branding industry going in the next few years? What are some trends you think we should be on the lookout for?

I believe that the pure branding market is sluggish in Japan as ad agencies enter into the branding space. Some branding firms hire professionals from specific backgrounds for the strategy piece.

Stay tuned next week when we shine the spotlight on our Seattle office!

Addison Whitney is a global branding firm with a passion for building strong brands. 

To learn more about Addison Whitney, visit our website at AddisonWhitney.com, or contact us here.