March 04, 2011

Introducing Insperity


Insperity

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For those of you who have been following our recent tweases (Twitter teases) noted by our hashtag #AW3095, you already know the news. For everyone else, it’s our pleasure to introduce Insperity, formerly Administaff.

Addison Whitney has been working with the Insperity team since February 2009 and is so proud of its team’s hard work throughout the process, and especially at the launch some members of our team were lucky enough to attend.

We are excited to begin our Insperity series to highlight the key steps from throughout our more than two year relationship with the Insperity team. Throughout each post we will give you some insight into things we learned or just fun facts from each phase.

Here are some headlines to get you excited and coming back for a double dip of Brand Salsa.

Market Research – gathering key insights from current and future customers
Brand Strategy – who are we and what to do with all of these offerings and brands
Verbal Branding – farewell Administaff, hello Insperity
Visual Branding – Insperity’s new look and feel
Brand Rollout – dancing in the streets of Houston
What Makes a Great Project Team – we’ll tell you because we worked with a fantastic one at Insperity

Stay tuned!

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